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• Deck Head Featured on the April cover of Columbia Business Monthly Magazine

Build a better mousetrap and the world will beat a path to your door. Entrepreneur Brandon Etheridge hopes that adage, attributed to Ralph Waldo Emerson, applies to bow ties. - Read More Here


• Deck Head Featured In Southpark Magazine

Brandon Etheridge was a high school sophomore when he first had the idea of an interchangeable bow tie. The Charlottean, who is originally from Chicago, loved the Southern style of bow ties but hated that they didn't exhibit the same fresh look after a few wears. Enter the first interchangeable bow tie-and Etheridge's shop, Deck Head. The versatile bow ties are sold in halves, allowing customers to mix and match. A student at the University of South Carolina, Etheridge is continuing to balance college coursework with the new business, but has big plans for his style-savvy brand. "In a few years, I hope that Deck Head becomes a household name," says Etheridge. "Especially in the Southeastern area." -Margaret Kaufmann


• Deck Head Featured In UYD Magazine 2015

How This UYDer is Disrupting The Bow Tie Industry

Tell me a little bit about yourself and your passions?

My name is Brandon Etheridge and I am an 18 year old freshman at the University of South Carolina. I was born in a suburb of Chicago and moved to North Carolina when I was in the 4th grade. I am an undeclared business major, hoping to be accepted into the international business school here at the Darla Moore School of Business, with a minor in French. I am a member of the Chi Psi fraternity. My passions include working out, SEC football, and the Carolina beaches. - Read More Here

• Deck Head Featured In Ballantyne Magazine 2015

Spring 2015 Ballantyne Magazine
A huge thank you to Ballantyne Magazine for their support and to Blackbox Studios for a great photo shoot! The guys at 4five Clothing are great guys. Check them out for the latest in street wear.

• Deck Head Featured In The Huffington Post

How One Young Entrepreneur Is Revolutionizing the Bow Tie Posted:

As a high school student, Brandon Etheridge liked wearing bow ties but couldn't afford to buy new ones and keep his look "fresh." He had an idea: Invent an interchangeable bow tie that you can mix and match and get more use out of. Now, at 18 years old, Brandon is a full-time student at the University of South Carolina with big dreams of building his bow tie company, Deck Head, into a full-blown lifestyle brand. Here's Brandon's story of how he went from high school dreamer to a young entrepreneur.  - Read More Here

• Deck Head Featured In Union County Weekly

Teenage entrepreneur launches bow tie business from Waxhaw home
Posted by Hannah Chronis on February 6, 2015 in News

Brandon Etheridge was a sophomore at Marvin Ridge High School when his love of bow ties spurred an idea that would make him one of the area’s youngest entrepreneurs. Two years later, Etheridge launched “Deck Head” – a company featuring the world’s first patent-approved interchangeable bow tie. - Read More Here